Tania Friedlander is a former world champion athlete, former lawyer, and now high-performance business coach. After dedicating years to training and working as a lawyer, Tania began coaching high performance teams and leaders to grow, push boundaries and find clarity in their work.
With such an impressive career, it was important for Tania to choose a partner who understands the true value of Authority. A partner who can elevate and position her as an authentic advocate and leader.
The trouble was, Tania struggled to share personal subjects on her LinkedIn profile. Her worry was sensible: "If a high performance coach shares that she's struggling, how will people trust her to coach them?"
After building Tania's authority with ghostwriting for 3 months, she was finally ready to share something personal. She jumped straight into the deep end, with a post about her husband's Parkinson's Disease. We spent 2 weeks on the exact positioning of this one post, ensuring it was exactly as sensitive, honest, and vulnerable as it needed to be, while also positioning Tania as a true Authority in not just her work but as a caregiver.
From our emotive, personal storytelling, Tania has seen:
a 12x increase in REAL engagement. She has 264,818 impressions on her posts, and has reached over 47,952 members on LinkedIn.
✅ Tania was invited to speak across 3 different Parkinson's events, most recently at the World Parkinson's Congress in Arizona
✅ A Rabbi reached out to Tania and said with full transparency "Reading your post made me cry. Would you be featured in our newsletter, and share your story to help support our community?"
✅ She is now nationally recognised as an Authority on living with Parkinson's, while being a high-performer in her career.
Tania has been invited to interviews and podcasts to share her difficult and raw story in her real life community (not just online), as a direct result of our careful writing over the last 15 months together. Here's the Storytold-written post that launched Tania as a truly authentic voice for people with invisible burdens.
Working with Storytold has been the easiest and one of the most enjoyable experiences I've had. From our first meeting, they demonstrated an uncanny ability to anticipate exactly what our company needed, sometimes before we even realized it ourselves.
Their team consistently delivered and captured our vision perfectly. What truly sets Storytold apart is their comprehensive approach to support. They weren't just creating deliverables – they were genuine partners invested in our success.
I've worked with numerous agencies over the years, but Storytold's level of professionalism, creativity, attentiveness and dedication is truly unique. They've raised the bar for what a partnership should be.
If you're looking for a team that combines exceptional talent with authentic care for your business outcomes, Storytold is the clear choice.
