About

Cassandra Toroian

Cassandra is a 4x Exited Founder of RuleyAPI, the SportsTech startup that integrates the most up-to-date sports rules with AI. Ruley aims to make sport inclusive, fair and fun for all ages and skill levels.

Cassandra

had a problem.

She was completely invisible on LinkedIn, with only 1,682 obligatory colleagues and friends. Plus, her visual positioning and brand messaging was inconsistent and referenced her old companies. Her LinkedIn profile was neglected.

She wanted to use her LinkedIn presence to not only promote Ruley’s proprietary API, but to raise awareness of lesser-known sports like Padel and Pickleball, and become an Authority in the SportsTech space (especially as a female business owner in a male dominated industry).

Cassandra needed her startup to become more visible, and to open the right doors with industry-leaders by sharing her experience and perspectives. She also needed a larger audience of the right people.

That's where Storytold came in.

✅ We optimised Cassandra's LinkedIn profile with a clear, consistent message.

✅ Re-designed her banner & all other visuals with Ruley’s Brand Identity.

✅ We write and design 4 posts per week, and bring her HUGE boosts to trust and pre-warmed leads every month

✅ Culminating in an extraordinary boost to engagement: from 1,682 to over 30,000 followers in 10 months.

Cassandra

got

her

Storytold, and went:

From an invisible new business → to 30,000 followers and a company acquisition in 10 months

From

June 2025

...

... to

today

Here's what

Cassandra

said about working with Storytold:

Cassandra Toroian

Co-Founder of RuleyAPI

I want to introduce you to Jack. He's helped me tremendously - they have this down to an art and a science. Jack has done a brilliant job raising my Linkedin profile which has proven to be extremely helpful in making lucrative connections for my business.

11/03/26

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