Overview
Most leaders are respected within their four walls but remain "invisible" to the wider market. This is the Authority Gap. It isn't a marketing problem; it’s a structural failure in reputation maintenance. When you are understated, you are leaking opportunity to less-capable competitors who simply have a better system for their visibility. This audit is the first step in closing that gap and turning your authority into a defensible, compounding asset.
Go beyond basic
This audit moves beyond "social media tips" and focuses on Strategic Leverage. We analyse your presence through the lens of business outcomes: trust velocity, inbound opportunity flow, and talent magnetism. It's designed to reveal how your public narrative is either supporting your business goals, or actively diluting your seniority.
Who is this for?
This is built exclusively for company Presidents, Managing Directors, and VPs of £1M+ ARR organisations. It's for the leader who has an "infinite mindset": The leader who is too busy to micromanage their own content, but smart enough to realise that their reputation is their most valuable piece of intellectual property. If you are a solopreneur or looking for "quick hacks," this is not the tool for you.
What's Inside
The 10-Point Diagnostic Audit
We provide the hard-hitting questions every senior leader needs to answer. We look at the Google Test, the Peer Gap, and the Valuation Signal to give you a clear, honest score of your current market authority.
The Public Reputation Ledger
We describe the concept of the "Ledger." You’ll learn why every interaction on platforms like LinkedIn either compounds your authority or leaks it. This visualises your presence as a structural record of your credibility.
Trust Velocity Scorecard
We provide a clear way to measure your current level of authority, and whether you need to improve your Authority Architecture. No fluff or tips, just the right measurables to see your reputation as the market sees it.
A note from our CEO
Over the years, I’ve worked with incredibly talented leaders who were essentially invisible online. I saw that they were highly respected in their companies, but were practically invisible to their industry.
As a result, they would lose massive contracts and global speaking spots to people with half their experience. Why? Because the other person had a system for their authority, and these leaders didn't.
I learned that in a noisy B2B world, the "best" doesn't always win. But the most trusted, does. Trust is built through visibility. And a visible reputation doesn't happen by accident. It's designed.
That's why I created the Authority Gap Audit
To give leaders a no-nonsense mirror. I wanted to provide a tool that speaks the language of the C-Suite, focusing on leverage, net worth, legacy, and deal-flow.
My goal is to show you exactly where you stand in your market, so you can stop "posting" into the void and start positioning yourself for the opportunities you’ve been missing.
Jack Dyer is a designer, brand strategist, UX consultant, and the Founder and the CEO of StorytoldTM, with over 16 years of experience designing for world-leading brands. He founded StorytoldTM to help Leaders leverage their invisible authority into opportunities. He helps them get their StorytoldTM.
The Storytold 2026 Authority Gap Audit
A strategic diagnostic tool designed to help senior leaders measure the distance between their internal expertise and their external market perception. Identify where your reputation is leaking money, deals, and influence.
- 10-Point Authority Diagnostic
- Reputation Ledger Framework
- Opportunity Leak Analysis
- Trust Velocity Scorecard
- Lifetime Access
